Within the marketing sector, QR codes are popping up as a simple means of making the transition between physical environments to online virtual information with the minimum of effort required by the user. Applications can be seen on:

• Marketing Signs
• Printed Brochures
• Sides of Buildings

In recent applications for our clients, the QR codes, positioned on the outside of buildings or on nearby signs allow the user to virtually visit and look around inside a building by means of a virtual tour even if the building is closed. Other virtual links take you directly to on online brochure, related to the specific buildings.

The Science bit...

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry due to its fast readability and comparatively large storage capacity. More recently, the system has become popular outside of the industry and can be used to link to content on the internet from your smart phone.

The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data. The technology has seen frequent use in Japan; the United Kingdom is the seventh-largest consumer of QR codes in the world.

The technology works by scanning the QR code with a barcode scanning program application available for most smart phones and mobile devices. You then follow the link to view the content online. It take only seconds to work.